Attributes for competitive analysis of mobile handsets

Competitive analysis of mobile phone could be based on following attributes.

1. Segment: High Tier, ULC etc
2. Feature: Which feature is focused, USP
3. Design: Look and Feel / UI / Form Factor (Slider, Candy etc)/ Ergonomics
4. Performance: Application response/ Multimedia performance/ Memory
5. Price Band

Again decision making process should have clear priorities before reaching any conclusion. Technical benchmarking for each feature should be done. Comparison of similar features (like Audio/video/image performance, data speed, baseband, voice clarity etc) with respect of benchmark makes decision process a cakewalk.

On technical specification level, each mobile can be presented on following attributes:

1. Size - Dimensions, Weight, Display Type, Display Size

2. Network - What is supported?
GSM 850 / 900 / 1800 / 1900
HSDPA 2100 HSDPA 850

3. Memory - What type and how much ?
Onboard Memory
Card Slot/ size supported
Phonebook size

4. Data
GPRS/EDGE - class, rate
EDGE - class, rate
HSCSD
3G - HSDPA
WLAN - Wi-Fi802.11/UPnP ect
USB - Aavailable? Mini or Micro?IF - port available?
BT – BT version with profile set

5. Multimedia
Ringtone type
Audio type supported (MP3/AAC/AAC+/eAAC+/WMA/MPEG4)
Video Player/recorder?
Camera (MP?)
Quality of Audio/video/Image player
FM

6. J2ME – MIDP version? Games?

7. WAP Browser - Version, supported mime type etc

8. RTOS

9. Battery - Standby time, talk time

10. Other Features: organizer (PIM), PTT, TV out, T9, Voicedail/memo, GPS feature etc